Marketing Skills
Use This Single Technique and Transform Lukewarm Advertising into Red Hot Impossible-to-Ignore Marketing That Captures Readers’ Attention Immediately
Powerful Headlines – You do include them on every sales-letter, brochure, web page and ad…don’t you? If not, your marketing is weak and ineffective. And worse, you’re only attracting a fraction of the customers you could be. Sorry. But it’s true.
Here’s why: your marketing pieces need to stand out and demand to be read. They need to reach out and zero in on those you’re targeting “Hey Mr Prospect this is specifically aimed at you.”
How do you do this? Good question. There has to be a powerful benefit in your headline. One aimed at your target market. So your reader is irresistibly drawn to your piece like a paperclip to a ten ton magnet.
Lets face it, if you have the name of your company at the top and NO headline why should the reader read it? Sure it’s important to you. But you’re not the person you’re trying to attract.
People are selfish creatures. Your readers are only interested in “What’s in it for them?”
And anyway we’re all overloaded with information everyday. Emails, newspaper, television. Your piece has got to cut through the clutter and be the one thing your prospect reads today.
So how do you write turbo charged headlines? Try adding a “How to” at the beginning of your headline. For instance. “How To Make All Your Ads Attract Customers Like Crazy So You Out Market Your Competitors.” Will this attract business people or marketing managers? You bet!
“How to Make Your Car Do an Extra 15mpg and Save Yourself £574 in Unnecessary Fuel Costs in The Next 12 Months” Will car owners read this? Of course they will. They’ll devour it!
Or try beginning with a number.
“5 Legal Accountancy Loopholes The Inland Revenue Hate Which Can Instantly Save You Thousands of Pounds Every Year.” Good one for an accountancy firm perhaps?
Or try this one “3 Sneaky Laws of Selling You Can Exploit To Have Your Customers Pleading With You To Take Their Money.” What business person wouldn’t read this one?
Include a powerful benefit driven headline and make sure all your ads, web pages and sales letter get read. Next time: “Revealed: The Secret Behind What Makes Your Customers Buy and Why You Can’t Batter Them into Buying With A Logical Approach in your Marketing.”