Welcome to Writing Copy!
We write copy for websites that need to be interesting and informative. We regularly source and supply news items that give our clients that extra edge over their competitors by ensuring users revisit their websites over and over again. Latest project is for a jeweller / engagement rings seller.
Writing good copy
We aim is to write copy that the reader will be able to understand after one reading.
We set the tone making your client's points succinctly keeping to the point. It is very simple to write in a formal tone of voice which makes copy dull and uninviting to the reader. We look to phrase the content as if we were conversing with the reader. We avoid passives try to be more direct and more human in tone.
We Make Your Points Succinctly. All too often web content writers compile sentences that try to cover too much information. We are experienced copy writers and know that by breaking up a long sentence into several sentences that make one point each, hence that interrupting the flow of information and retaining the web user. How many times have you started reading a web page and suddenly clicked the back button in frustration!