Website Content
See Google's Advice first and foremost
Be the person, step into their shoes, who are they and why are they reading this page, why are they on this website?
What are they looking for? What information are they looking to obtain. If it is a commercial websites what are the barriers to sale, what does the potential client need to know in order to be persuade to buy.
These are the golden rules of writing effective content
"Writing Copy have exceeded our expectations 47 pages of copy in under 5 days and all good.."
Mortgage Compare
"Better conversion rates come from more interesting copy! We hae learnt our lesson!"
Simon Porter DFS Group
"We would recommed Writing Copy over and over again"
Maria McDonald SED
WANT Advice for writing web copy
1. Superfluous words: Look out for stock phrases creeping into your copy and avoid padding out your sentences with useless waffle.
2. Keeping to the point
3. Follow your notes